At Ampfactor we think about ABM programs much like building a house. You could do it on your own, but oftentimes it's easier with outside help. ABM consultants at an ABM agency are going to be experts at delivering an ABM program that matches an ABM blueprint that's...
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An Introduction to Account Based Sales Development (ABSD)
Account-based selling is something that has existed for quite a while. There have always been enterprise sales teams that have assigned sales leaders to a small number of accounts as a sales strategy for high-value accounts. The most important thing you can know about...
Why a Growth Marketing Audit is Crucial for Better GTM Performance
Growth marketing audits lead to better GTM performance because there’s an intentional regularly strengthening of underperforming strategies and tactics. If you’re looking for an audit, there’s generally some transformational intent behind it, and successful...
ABM Consulting for Maximum Marketing Program Performance
Ampfactor ABM consulting services address a variety of issues at different maturity levels. Unfortunately, the mainstream adoption or adaptation of ABM has not translated to consistent success. What we see in ABM programs we take over is that high performers do it...
Here’s Why Your Sales Prospecting Is Failing!
There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.
Six Pillars of a Successful ABM Consulting Engagement
How to make sure your ABM initiative doesn’t end in failed ABM pilots, poor results, or mismanagement Growth Mindset Training Your experience with ABM and the management consulting done prior to launching a proper program is going to require a mindset shift....
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OODA pre-meeting intelligence
A client asked us for help with pre-meeting AI intelligence for the sales meeting he was holding in a few days with the US no 1 Retailer.
MVP is dead
If you are an entrepreneur, innovation leader or an Investor, you know what your goal is – you need to choose the right, next product. The faster the better – there are many peers chasing the same rabbit – the next big thing.