Account based marketing (ABM) is three basic things: methodology, strategy, and tactics. But more than these three things, it's a go-to-market practice that recognizes customer behavior for what it is at a particular level of the market. Going through the motions of...
Wouldn't a pilot campaign be a great way to try out account-based marketing? This new approach to marketing that you've heard so much about. Does your team think that keeping your brand in front of the top 5000 people who influence the decision to buy your software...
Lead scoring is a methodology used by sales, marketing, and revenue teams to determine how much to invest in bringing that account into a sales cycle and eventually to closed/won status. It should include lead scoring models from intent data, the account coverage...
At Ampfactor we think about ABM programs much like building a house. You could do it on your own, but oftentimes it's easier with outside help. ABM consultants at an ABM agency are going to be experts at delivering an ABM program that matches an ABM blueprint that's...
Ampfactor ABM consulting services address a variety of issues at different maturity levels. Unfortunately, the mainstream adoption or adaptation of ABM has not translated to consistent success. What we see in ABM programs we take over is that high performers do it...
Account based marketing (ABM) is just a new way to say that marketing teams and sales teams are very closely tied to driving B2B revenue around a group of highly valued accounts.
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