About us

But it’s really about you and it always will be

At the center of every enterprise deal is a group of struggling moments. Moments just waiting to be listened to. Understood. Solved. Catered to. Reframed. Yet everywhere we look we could see campaigns missing the mark (relying solely on features and benefits). As operators, we know this approach leads to vase shaped funnels and low conversion rates.

We’re here to help put each buyer’s needs at the front and center of your pipeline growth strategies and investments. For their sake, and yours. This is sometimes called demand side growth.

That’s what we’re here for.

OUR STORY

Predictable growth, amplified.

Winning attention consistently is a dance. But even that’s formulaic. We built a team around the factors that influence deals that move the needle for B2B technology companies, across both software and services.

We’re a multidisciplinary team that’s equally strong on strategy and execution, with a strong track record for growth. We’ve carried eight digit quotas and ran marketing for startups that were acquired. That means you’ll get ABM programs designed at the P&L level with contemplation of all the other programs currently in flight. That means an interest in activity but a focus on the revenue created.

Born diverse. Born global. Born inclusive.


Our founding team met from opposite ends of the world and built our organization with prejudices for talent, aptitude, accountability, and results. 

Experts in our craft.


Buyer-centered or Demand-side campaign and content design enable new ways for sales and marketing teams to go to market digitally.

The outcome is a highly collaborative, creative, buyer-first approach to strategy that scales through traditional and nontraditional media channels.

 

Meet the team

Blake Williams

Co-Founder & Chief Executive Officer
Don’t give up what you want most for what you want now.

There’s nothing better than spending 6 months with a client and showing them what a high-quality pipeline and consistent culture-building experience strategy driven by ABM feels like.

Strong Outcomes:
– Higher MQL to Sales Qualified Opportunity Conversion
– Higher Lifetime Value or ACV
– Improved LTV:CAC ratio
– Stronger Channel Partner relationships
– A significantly purified audience of perfect customers that expect you to add value to their business over the next 6 to 24 months.

I’d love to check out your model and see if what we do could be a solid fit.

Joe Wanninger

Chief Growth Officer
“Empathy plus Math equals Results”

Strategic leader with successful track record of driving revenue for growth companies. Strong expertise in direct response digital marketing, including both B2B and B2C. Adept at deploying multi-channel campaigns that enable measured results and positive ROI. Strong believer in analytic systems that generate actionable business insight.

Kamila Olek

Co-Founder & Chief Operating Officer
“Execution is everything”

As COO Kamila is tasked with day-to-day operations to ensure the delivery process is running smoothly. She drives tech-ops innovation and process optimization.

 

  • Ernst&Young Winning Woman Europe Class of 2018
  • 8+ years’ experience in marketing and bringing bold brands to market.
  • 6+ years’ experience in business intelligence and developing integrated analytics systems.

 

“Quote: “Execution is everything”

Marcin Dzideczek

Customer Analytics & Process Innovation Lead
“The goal is to turn data into information and information into insight.” (Carly Fiorina)

Marcin leads our technology, analytics and process excellence agenda. He works closely with the operations team to manage marketing automation, and strives to improve our QC for data and processes. Ultramarathon runner. Mountain lover. 

 

Jess Dy Buco

Technology & Marketing Analyst
“Technology is nothing. What’s important is that you have faith in people, and if you give them tools, they’ll do wonderful things with them.” (Steve Jobs)

As a Technology & Marketing Analyst, Jess designs and manages the process workflows, reports, and tech stacks used for marketing analysis & campaigns.

Abbi Williams

Account Development Representative
“Leadership and learning are indispensable to each other.” (JFK)

In her position as ADR, Abbi helps plan, create, develop and execute ABM campaigns that connect key account executives to their target audience.

Luigi Gentile

Account Development Representative
“Squint at the world. You will see more, by seeing less.”

As an ADR at Ampfactor, Luigi helps SaaS and technology companies activate high value audiences and scale sales on brand. Digital transformation, ABM and RPA enthusiast. Starred pasta taster.

Agata Wiatrowska

Account Development Representative
“Sell the problem you solve. Not the product you make.”

Agata is responsible for maintaining client accounts and developing marketing strategies for Ampfactor clients. Horse riding and baking enthusiast.

 

Katarzyna Płocharska

Account Development Representative
“If you fail to plan, you are planning to fail.” (Benjamin Franklin)

As an ADR, Katarzyna is helping security and cyberdefense companiesget in touch with the right audience and expand their portfolio of customers across all industries. Likes a challenge, and aims high. Devoted sailor, amateur snowboarding enthusiast, master of improvisation.

Dailyn Harper

Executive Assistant and Administrator
Quote

Content

Diego Barrera

Account Development Representative
“Diversity is the engine of invention. It generates creativity that enriches the world.”  (Justin Trudeau)

As an ADR, Diego helps veteran tech academies create meaningful connections with their prospects through B2B and B2C campaigns. Songwriting and creative arts devotee.

Levan Bakhutashvili

Account Development Representative
“Go as far as you can see; when you get there, you’ll be able to see further.” (Thomas Carlyle)

In his position as ADR, Levan helps to develop strategies and execute campaigns that maintain relationships with clients to increase sales and business profit. Used to kick balls on tennis courts professionally.

 

Tia Bush

Superpower Scrum Master
“Being a Project Manager is like being an artist, you have the different colored process streams combining into a work of art” ~ Greg Cimmarrusti

As the Scrum Master Tia is responsible for championing projects, providing guidance to the team and clients, and ensuring all agile practices are followed by team members. She is committed to the scrum values and practices, but also remains flexible and open to opportunities for the team to improve their workflow.

Kasia Kudlek

Sales and Account-Based Marketing Researcher
“If we knew what we were doing, it would not be called research, would it?” – Einstein

Kasia as a researcher actively contributes to the development and growth of Ampfactor by supporting our international team with various researches and account insights to achieve clients desired business goals. 

  • women-empowerment startup Her Impact Ambassador
  • Intercollegiate Audit and Consulting Forum Coordinator

Meredith Oakes

ABM Manager
“To be persuasive we must be believable, to be believable we must be credible; credible we must be truthful.” – Edward R. Murrow

Meredith brings more than 15 years of digital marketing experience to Ampfactor,  where she’s dedicated to conquering client challenges with creative thinking and innovative solutions.

Natalia Kazimierska

Digital designer
“Design is intelligence made visible” Alina Wheeler

In her position as Digital Designer, Natalia helps to create design strategies that bring visual identities to life in impactful and innovative ways. 

  • Background in eCommerce Design and Architecture
  • 3+ Years of experience in Digital Design 
  • Her source of inspiration? Kitesurfing and pottery!

Anna Grzelewska

Graphic Designer
“Every artist was first an amateur” – Ralph Waldo Emerson

At Ampfactor Anna is responsible for design creation. She takes care of designs quality, efficiency and makes sure the Ampfactor, and it’s clients visuals are impactful, and stand out. 

  • Student of the #1 Academy of Fine Arts in Poland 
  • Abstract Painter and Graphic artist 
  • Speaks 3 languages and currently is learning a 4th one 
  • Ex swimmer

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    WHO WE SERVE

    Iron sharpens iron

    We help revenue, marketing, and product leaders transform their ABM programs

    Company growth comes from everywhere these days: from sales, marketing, product, and revenue teams, and usually from multiple teams working together. In every industry, in multinationals, in bootstrapping startups, in resellers, and in integrators, revenue is fast becoming everyone’s responsibility.

    /01

    Go-to-Market & Transformation Leaders

    True growth has never been about the number of leads that the sales team can hammer into submission. High performance teams focus on quality over quantity and build GTM capabilities in a mindset of abundance and not despair (regardless of how antzy the CEO gets). We’re about big revenue results that come from disciplined and sustainable execution of creative work born from knowing your customers struggling moments.  

    /02

    Revenue Leaders

    As a CRO, you know that marketing and sales are really just two sides of the same revenue coin. Or at least they shouuld be. Getting your teams–marketing, sales, success, and product–to align around an ABM campaign requires a delicate touch.
    Ampfactor can help you explain why ABM is the right answer for your organization (if it is) to both your direct reports as well as your boss. We’ll help you make the case for ABM, with a detailed financial analysis that outlines the ROI and pipeline growth we will deliver.

    /03

    Marketing Leaders

    Turns out all the technology in the world still didn’t solve your disconnect with the sales team on marketing generated revenue tinder. The signals get lost, or leads never get put through a sufficent, respectful, personalized, and relevant playbook.
    Chances are, some of its not your fault, and some of it is. The good thing is, you’re only decisions away from your exit ramp onto the strategy and execution you already know needs to happen.

    /04

    Sales Leaders

    Unicorns have mastered one thing really well: the division of labor. It’s a phenomenon that’s probably as old as time (probably) and it drives compounding results. The sames true for sales.
    Tell us an outsourced sales development team can’t beat an in-house sales development team and we’ll prove you wrong not only in theory, but in practice!

    CAREERS AT AMPFACTOR

    Come grow with us!

    Are you looking for more than a job? Do you want your work in small cross-functional sales and marketing teams that target portfolios of high-value targets for some of the worlds biggest and brightest brands. We’re virtual. We’re global. Sounds like we might have a lot in common. See how we can support your professional goals while advancing our shared values of winning when our customers win.

    The Client Services team works with our clients to plan, execute, manage and optimize their B2B marketing plans and campaigns. The team interacts with our clients daily and is responsible for building and maintaining a strong partner relationship. They are the key contributors for the client’s day-to-day business. The Client Services team works closely with the Ampfactor marketing operations team, the strategy team, and the growth team.

     As an ADR on our world-class team, you will represent a high-growth client brand and will work tirelessly to grow their business. You engage target accounts across channels and create a pipeline to fuel each client’s aggressive growth plans. As part of this role, you will be tasked with executing an Account-Based strategy in partnership with internal Ampfactor stakeholders and external client stakeholders, including C-level executives.

    As a Creative Design Lead on our world-class team, you will represent high growth client brands, and will work tirelessly to create visual representations of the client’s brand. You will develop a versatile scope of activities ranging from conceptual branding projects through landing pages or deck design. Concurrently you will be working on the In-house branding constantly developing and improving our own brand, co-creating the brand visual strategy together with Leadership.

    Innpulse is now Ampfactor
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