There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.
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MVP is dead
If you are an entrepreneur, innovation leader or an Investor, you know what your goal is – you need to choose the right, next product. The faster the better – there are many peers chasing the same rabbit – the next big thing.
OODA pre-meeting intelligence
A client asked us for help with pre-meeting AI intelligence for the sales meeting he was holding in a few days with the US no 1 Retailer.
Six Pillars of a Successful ABM Consulting Engagement
How to make sure your ABM initiative doesn't end in failed ABM pilots, poor results, or...
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Here’s Why Your Sales Prospecting Is Failing!
There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.
MVP is dead
If you are an entrepreneur, innovation leader or an Investor, you know what your goal is – you need to choose the right, next product. The faster the better – there are many peers chasing the same rabbit – the next big thing.
OODA pre-meeting intelligence
A client asked us for help with pre-meeting AI intelligence for the sales meeting he was holding in a few days with the US no 1 Retailer.
Six Pillars of a Successful ABM Consulting Engagement
How to make sure your ABM initiative doesn't end in failed ABM pilots, poor results, or...
The Ultimate Guide for Account Based Marketing Tactics (ABM)
Account based marketing (ABM) is just a new way to say that marketing teams and sales teams are very closely tied to driving B2B revenue around a group of highly valued accounts.
Marlboro effect
You might have heard of The Marlboro Effect but maybe you’re still not too sure what it is? Well the Marlboro