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How we think, ABM Insights, trends and best practices.
How to make sure your ABM program is customer-centric
Account based marketing (ABM) is three basic things: methodology, strategy, and tactics. But more than these three things, it's a go-to-market practice that recognizes customer behavior for what it is at a particular level of the market. Going through the motions of...
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How to make sure your ABM program is customer-centric
Account based marketing (ABM) is three basic things: methodology, strategy, and tactics. But more than these three things, it's a go-to-market practice that recognizes customer behavior for what it is at a particular level of the market. Going through the motions of...
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The #1 reason why an ABM pilot program doesn’t make sense
Wouldn't a pilot campaign be a great way to try out account-based marketing? This new approach to marketing that you've heard so much about. Does your team think that keeping your brand in front of the top 5000 people who influence the decision to buy your software...
List Offer Creative (LOC) – How an Old Direct Mail Rule Still Works in the Age of ABM
Early on in my marketing career, I had a boss -- a terrible boss -- who looked at a few mock-ups for a direct mail campaign and told me that he didn't like the colors on the envelope and didn't think other aspects of the mail creative were pleasing to his eye. "That's...
Why Account Scoring Trumps Lead Scoring — and Why It’s Way More than Intent Data
Lead scoring is a methodology used by sales, marketing, and revenue teams to determine how much to invest in bringing that account into a sales cycle and eventually to closed/won status. It should include lead scoring models from intent data, the account coverage...
Put More ABM in Your Demand Gen
Helping your business grow through your digital marketing efforts takes work. Many businesses make demand generation strategies to grow their businesses. As your business makes one, it should use account-based marketing (ABM) and focus on deal generation vs a...
Not sure where to start, or just have questions?
Demand Gen in 2022: How to Keep Up Your Demand Generation Strategy
With the onset of the global COVID-19 pandemic giving rise to increased virtual markets, digital businesses are striving to take over the industry, throw down the competition and struggle to become the next best thing in their field. And even though virtual businesses...
Why Hire an Account Based Marketing Agency?
At Ampfactor we think about ABM programs much like building a house. You could do it on your own, but oftentimes it's easier with outside help. ABM consultants at an ABM agency are going to be experts at delivering an ABM program that matches an ABM blueprint that's...
An Introduction to Account Based Sales Development (ABSD)
Account-based selling is something that has existed for quite a while. There have always been enterprise sales teams that have assigned sales leaders to a small number of accounts as a sales strategy for high-value accounts. The most important thing you can know about...
Why a Growth Marketing Audit is Crucial for Better GTM Performance
Growth marketing audits lead to better GTM performance because there’s an intentional regularly strengthening of underperforming strategies and tactics. If you’re looking for an audit, there’s generally some transformational intent behind it, and successful...
ABM Consulting for Maximum Marketing Program Performance
Ampfactor ABM consulting services address a variety of issues at different maturity levels. Unfortunately, the mainstream adoption or adaptation of ABM has not translated to consistent success. What we see in ABM programs we take over is that high performers do it...
Here’s Why Your Sales Prospecting Is Failing!
There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.
Six Pillars of a Successful ABM Consulting Engagement
How to make sure your ABM initiative doesn’t end in failed ABM pilots, poor results, or mismanagement Growth Mindset Training Your experience with ABM and the management consulting done prior to launching a proper program is going to require a mindset shift....
Get the ABM for Sales teams playbook and don’t look back.
The Ultimate Guide for Account Based Marketing Tactics (ABM)
Account based marketing (ABM) is just a new way to say that marketing teams and sales teams are very closely tied to driving B2B revenue around a group of highly valued accounts.
Why You’re Leaving Money on the Table If You Don’t Use Technographics
Learn how to include technographics in your account based marketing (ABM) strategyData drives the modern business world. For B2B sales-driven organizations, knowing what technology your prospective customers use, can give you a considerable edge. Technology is at the...
Marlboro effect
You might have heard of The Marlboro Effect but maybe you’re still not too sure what it is? Well the Marlboro
What is an Ideal Customer Profile (ICP)?
An ideal customer profile template is designed around a company that has all the attributes that make a business a perfect customer for your solution and create significant value for your company. They have the right imbalances, the right size. They have buying...
OODA pre-meeting intelligence
A client asked us for help with pre-meeting AI intelligence for the sales meeting he was holding in a few days with the US no 1 Retailer.
MVP is dead
If you are an entrepreneur, innovation leader or an Investor, you know what your goal is – you need to choose the right, next product. The faster the better – there are many peers chasing the same rabbit – the next big thing.
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