Wouldn't a pilot campaign be a great way to try out account-based marketing? This new approach to...
The Ampfactor Blog – How We Think
ABM Insights, trends and best practices.
LATEST POST
List Offer Creative (LOC) – How an Old Direct Mail Rule Still Works in the Age of ABM
Early on in my marketing career, I had a boss -- a terrible boss -- who looked at a few mock-ups...
Why Account Scoring Trumps Lead Scoring — and Why It’s Way More than Intent Data
Lead scoring is a methodology used by sales, marketing, and revenue teams to determine how much to...
Put More ABM in Your Demand Gen
Helping your business grow through your digital marketing efforts takes work. Many businesses make...
Demand Gen in 2022: How to Keep Up Your Demand Generation Strategy
With the onset of the global COVID-19 pandemic giving rise to increased virtual markets, digital businesses are...
Ready to get started on your
ABM journey today?
Why Hire an Account Based Marketing Agency?
At Ampfactor we think about ABM programs much like building a house. You could do it on your own,...
An Introduction to Account Based Sales Development (ABSD)
Account-based selling is something that has existed for quite a while. There have always been...
Why a Growth Marketing Audit is Crucial for Better GTM Performance
Growth marketing audits lead to better GTM performance because there's an intentional regularly...
ABM Consulting for Maximum Marketing Program Performance
Ampfactor ABM consulting services address a variety of issues at different maturity levels....
What is Account Based Marketing? (ABM)
Account-based marketing is an approach to winning your most desired customers, and often
Here’s Why Your Sales Prospecting Is Failing!
There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.
Six Pillars of a Successful ABM Consulting Engagement
How to make sure your ABM initiative doesn't end in failed ABM pilots, poor results, or...
The Ultimate Guide for Account Based Marketing Tactics (ABM)
Account based marketing (ABM) is just a new way to say that marketing teams and sales teams are very closely tied to driving B2B revenue around a group of highly valued accounts.
Why You’re Leaving Money on the Table If You Don’t Use Technographics
Learn how to include technographics in your account based marketing (ABM) strategyData drives the...
Marlboro effect
You might have heard of The Marlboro Effect but maybe you’re still not too sure what it is? Well the Marlboro
What is an Ideal Customer Profile (ICP)?
An ideal customer profile template is designed around a company that has all the attributes that...
OODA pre-meeting intelligence
A client asked us for help with pre-meeting AI intelligence for the sales meeting he was holding in a few days with the US no 1 Retailer.