Ampfactor ABM consulting services address a variety of issues at different maturity levels. Unfortunately, the mainstream adoption or adaptation of ABM has not translated to consistent success.
What we see in ABM programs we take over is that high performers do it differently than low performers. Not only that, but not all organizations are reporting that ABM has delivered a significant revenue impact.
Yet simultaneously, we see that ABM remains a top priority for marketing leadership. With so much hype in the market, and also very real revenue results., how should you pursue driving the best program implementation, performance, and experience for your executive leadership.
At Ampfactor we control for all these things and put you on a path to growth that follows a proven roadmap and also drives the executive experience so you and your peers in the leadership team enjoy seeing the progress and feathers fly.
First, let’s look at the components of our ABM consulting engagements. You might start at the beginning or the middle of this journey.
Sometimes companies come to us and need/want to assess all of their marketing. The comfort offered from a baseline analysis of what’s working from a friendly third party is welcomed by our marketing champion and their leadership peers. Oddly enough, the sales team and leadership are always more excited than marketing is, but both are ready to do better. In this marketing growth audit we take a look at the following:
- Sales processes
- Customer journey’s
- Branding activities
- Tech stack evaluation
- Content Audit
- Advertising performance
- Outbound Performance
- Inbound Performance
- Ideal customer profile
- Buyer Personas
- Messaging matrix (why you, why now, why us) evaluation
We’ll close with recommendations on your next milestones to improve areas that were gaps or were underperforming. If necessary, we’ll include market analysis, problem/solution fit, and ways to test for product/market fit for your company.
To extract the most value from a growth audit, we include a customer survey and customer interviews to either validate or learn what makes your customers convert and feed that into your marketing efforts.
ABM Assessment – Fit, readiness, performance
Ampfactor ABM assessments help you understand a variety of decision-making inputs very clearly. Our fit assessment tells you whether ABM is a fit for your business model, pricing, and target customer. Our readiness assessments evaluate your readiness for investing in an ABM program. Our ABM performance assessments are ongoing engagements that evaluate your ABM program on a quarterly basis over a year to continuously drive better and better performance and operational efficiency.
Internal ABM Initiative Launch
No matter how many employees you have internally, you’re going to need to hire more. In the meantime, we’ll help you outline the blueprint for your internal ABM launch and help train and educate your executive teams on how to bring about a successful outcome. It comes with processes, templates, pre-documented strategies, and workflows for how to be successful in ABM pursuit. The management of the project is led by our team to help you access the maximum value from the project.
Agency Led ABM initiative Launch
In our Agency-led ABM initiative, your company is not quite sure how ABM will play out in your organization, but you need to get started so it’s easier to contract for as a way to test the waters and appetite for an ABM initiative because you’re running on our technology. In this engagement, we get to market immediately and are consulting with you on which campaigns to run at prospects in buying councils inside target accounts in your target market to grow your business revenues on ABM. We’re also consulting on which technologies and processes to adapt or adopt so you can measure the effectiveness of each engagement with every contact or contacts in target accounts.
Adaptive ABM program Initiative launch
Our adaptive program is a combination of both the internal and the agency led, where you start running on our technology stack, our operations, our engineering, and then gradually we help you select and implement the tech of your own, engineering hiring for the right people and take over the rights to running components of the ABM program over 24 months.
In all our engagements we run tight operations and have an ABM sprint manager running project management, a growth leader aiding the development of the consulting program, and the ABM operations and revenue marketing teams supporting. You get full access to all products in our arsenal.
Ampfactor is here to drive the account-based marketing improvement for your company. If you’d like to talk to a human about how our employees can help you, just click below and we’ll reach out with more information.