Ampfactor ABM consulting services address a variety of issues at different maturity levels. Unfortunately, the mainstream adoption or adaptation of ABM has not translated to consistent success. What we see in ABM programs we take over is that high performers do it...
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Here’s Why Your Sales Prospecting Is Failing!
There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.
Six Pillars of a Successful ABM Consulting Engagement
How to make sure your ABM initiative doesn’t end in failed ABM pilots, poor results, or mismanagement Growth Mindset Training Your experience with ABM and the management consulting done prior to launching a proper program is going to require a mindset shift....
Why You’re Leaving Money on the Table If You Don’t Use Technographics
Learn how to include technographics in your account based marketing (ABM) strategyData drives the modern business world. For B2B sales-driven organizations, knowing what technology your prospective customers use, can give you a considerable edge. Technology is at the...
Marlboro effect
You might have heard of The Marlboro Effect but maybe you’re still not too sure what it is? Well the Marlboro
OODA pre-meeting intelligence
A client asked us for help with pre-meeting AI intelligence for the sales meeting he was holding in a few days with the US no 1 Retailer.
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