Early on in my marketing career, I had a boss -- a terrible boss -- who looked at a few mock-ups for a direct mail campaign and told me that he didn't like the colors on the envelope and didn't think other aspects of the mail creative were pleasing to his eye. "That's...
Lead scoring is a methodology used by sales, marketing, and revenue teams to determine how much to invest in bringing that account into a sales cycle and eventually to closed/won status. It should include lead scoring models from intent data, the account coverage...
Helping your business grow through your digital marketing efforts takes work. Many businesses make demand generation strategies to grow their businesses. As your business makes one, it should use account-based marketing (ABM) and focus on deal generation vs a...
With the onset of the global COVID-19 pandemic giving rise to increased virtual markets, digital businesses are striving to take over the industry, throw down the competition and struggle to become the next best thing in their field. And even though virtual businesses...
At Ampfactor we think about ABM programs much like building a house. You could do it on your own, but oftentimes it's easier with outside help. ABM consultants at an ABM agency are going to be experts at delivering an ABM program that matches an ABM blueprint that's...
Account-based selling is something that has existed for quite a while. There have always been enterprise sales teams that have assigned sales leaders to a small number of accounts as a sales strategy for high-value accounts. The most important thing you can know about...
Learn how to include technographics in your account based marketing (ABM) strategyData drives the modern business world. For B2B sales-driven organizations, knowing what technology your prospective customers use, can give you a considerable edge. Technology is at the...
An ideal customer profile template is designed around a company that has all the attributes that make a business a perfect customer for your solution and create significant value for your company. They have the right imbalances, the right size. They have buying...
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The very best in Demand Gen and ABM technology enabled service subscriptions for B2B teams.
The very best in Demand Gen and ABM technology enabled service subscriptions for B2B teams.