Ampfactor ABM consulting services address a variety of issues at different maturity levels. Unfortunately, the mainstream adoption or adaptation of ABM has not translated to consistent success. What we see in ABM programs we take over is that high performers do it...
Demand Generation
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Why You’re Leaving Money on the Table If You Don’t Use Technographics
Learn how to include technographics in your account based marketing (ABM) strategyData drives the modern business world. For B2B sales-driven organizations, knowing what technology your prospective customers use, can give you a considerable edge. Technology is at the...
What is an Ideal Customer Profile (ICP)?
An ideal customer profile template is designed around a company that has all the attributes that make a business a perfect customer for your solution and create significant value for your company. They have the right imbalances, the right size. They have buying...
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